What is a real estate personal seller?

Category: General

The term real estate personal seller has gained prominence in recent years as a natural evolution of traditional real estate services. The reason? Homeowners today are looking for more than just an agent to list their house on the internet. They want results, complete advice and above all, a trusted figure who is with them from start to finish. At laHome Inmobiliaria, that figure exists, and he is our personal seller.

Unlike a classic agency, personal sellers do not work with dozens of properties at a time. Their approach is focused, personalized and committed to each home. It is the person who accompanies you, advises you, executes and defends your interests. And that changes everything.

Roles and responsibilities of the seller staff

The difference of a real estate personal seller is measured in results and trust. At laHome, each owner who entrusts us with their property is assisted by a personal advisor, professional and trained, who is responsible for the entire process.

Among its main functions are:

• Carry out a professional market study, comparing price per m², competition, new construction and closed sales.
• Prepare the property with an attractive staging, suitable to stand out from the existing offer.
• Design and execute a personalized real estate marketing plan.
• Manage and filter visits with qualified buyers.
• Present monthly monitoring reports, detailing visits, proposals and market evolution.
• Assist in all legal and administrative stages, from the deposit contract to the notary.
• Calculate an exact provision of sales expenses, including notary, certificates, taxes and more.

This support not only improves the experience, but also optimizes times and ensures better sales conditions.

Key benefits for the owner when hiring a personal seller

Hire a real estate personal seller is not a luxury, it is a smart investment. Because? Because it improves your results and avoids problems. At laHome we have created a system that maximizes the benefits for the client in each phase:

• Speed of sale: thanks to strategies such as our exclusive “CLUB DE LOS 6”, a plan designed to sell in a maximum of 6 months, divided into two 3-month stages with specific actions in each phase.
• Expense control: we calculate a tailored sales provision that includes certificates, notary, capital gains, cancellations and fees, all in accordance with the law.
• Resource optimization: we focus advertising efforts where they offer the most performance, with clear and continuous reports.
• Stress reduction: the client does not have to worry about poorly managed visits, meaningless offers or bureaucratic procedures.

And of course, all this backed by a multilingual, ethical and friendly team, which makes the selling experience simple and effective.

How we work at laHome Inmobiliaria: personalized and professional approach

At laHome we don't improvise. We are a family business, born in 2014 within the Piscilimp business group, with more than 35 professionals on staff and a clear mission: to change the way a home is sold. We are in La Cañada (Paterna), the green heart of Valencia, and our offices are designed so that each client has personalized attention without waiting.

Our personal sellers speak five languages, and are specialized in key international markets such as Canada, Germany, the United Kingdom, France, Russia, China or Armenia. This global approach allows us to directly serve foreign buyers without language or cultural barriers.

We work with transparency, professionalism and respect. Each property is unique, which is why we apply a completely tailored approach. And if what you are looking for is for your property to be part of something bigger, you can join our “Casa Solidaria” program.

Step-by-step process of our comprehensive real estate advice

At laHome we have structured our sales process into clear, professional and results-oriented phases. This is how our methodology works:

1. Market research
   We analyze the competition, prices per square meter, sales made, new construction and the socioeconomic context. This allows us to set a real and competitive price, without empty promises.
2. Preparation and publication
   We take care of preparing your house so that it shines on the market. This includes professional photography, video, virtual tours, strategic writing and multi-channel broadcasting.
3. Visit management
   We filter those interested and only arrange visits with truly qualified buyers. We send you reports and maintain permanent contact with monthly reports that allow you to adjust the strategy if necessary.
4. Early deposit contract
   Under article 1,454 of the Civil Code, we formalize a deposit contract with 10% of the value of the property. This guarantees seriousness on the part of the buyer and legal commitment.
5. Notary signature
   We work with multilingual notaries to ensure a comfortable, fast and professional experience for both foreign sellers and buyers.
6. After-sales and social commitment
   We do not disappear after the signing. We help you in subsequent procedures and in addition, if your property is part of the “Casa Solidaria” program, our fees go to the Spanish Association against Cancer .

Our multilingual and borderless marketing strategy

In such a competitive market, the key is to stand out. Our personalized real estate marketing plan combines technology, segmentation and creativity. These are some of our tools:

• Publication in national and international real estate portals.
• Advertising on social networks with campaigns segmented by buyer profile.
• Professional photography, emotional videos and high-definition virtual tours.
• Analysis of the digital behavior of interested parties to adapt the strategy.

All this is structured in our system CLUB DE LOS 6, which divides the process into two stages of 3 months each. If the objective is not achieved in the first stage, we activate a second phase with adjusted, reinforced actions and, if necessary, with a review of conditions or market focus.

Social responsibility and local commitment: an added value

At laHome we don't just sell properties. We build relationships based on trust and purpose. Therefore, our Corporate Social Responsibility is not an addition, it is an essential part of the DNA of our company.

We actively support the Spanish Cancer Association, and for each exclusive sale, we allocate our fees to this charitable cause. Our program Casa Solidaria has been recognized for its impact and transparency, and is available to any customer who wants their sale to contribute to something bigger.

In addition, we promote healthy lifestyles, defend the natural environment and prefer properties in residential areas where families can enjoy quality of life outdoors.

Frequently asked questions about real estate personal seller

How much does it cost to hire a personal seller?

There is no additional cost over traditional fees. What changes is the service, quality and commitment.

Can I rest easy with the legal procedures?

Totally. We calculate all sales costs in advance and work with notaries, registrars and legal experts to ensure a risk-free operation.

What differentiates laHome from the rest?

The closeness of a family business, the solidity of a professional structure and a team that is not limited to showing houses: sells with strategy, heart and ethics.

What if I want my house to be part of a charitable cause?

You just have to say it. With the “Casa Solidaria” program, your fees go to the AECC and you directly contribute to improving lives. A different way to close the stage.

Selling a property does not have to be complicated, long or stressful. With a professional, close and committed real estate personal seller, you can achieve it in record time and with the best conditions. At laHome Inmobiliaria we do it every day. Because selling well is also selling with sense.