Interview with Natalia Nieto in the newspaper La Razón Comunitat Valenciana
Category: General
"He lacks humanity and humility" those were the words of Natalia Nieto, CEO of La Home real estate, when she was asked about the real estate sector in the interview she was granted for La Razón Comunitat Valencian.
Currently, Natalia Nieto is one of the most relevant businesswomen in the real estate sector. Although she is a professional with great skills in the business world and has extensive training, the key to her success lies in her charisma and humanity to connect with clients.
His adventures in the real estate sector began 10 years ago. At that time, she lived in England. But one day his father, Antonio Nieto, founder of the Piscilimp Group, suggested he start the project, La Home Inmobiliaria, in Valencia (Spain). Just one year later, he moved to Los Angeles to learn and experience up close the strategies and everything that surrounds the real estate sector in the considered real estate cradle. Although it is true that the American business model is very far from the Spanish one, that experience allowed him to acquire knowledge that has marked the way of working in our company.
His contributions to the business have been the key to it becoming a solid company: Transmitting familiarity to all audiences related to La Home, from coworkers to clients and other related collaborators, in addition to reflecting professionalism and honesty. However, he recognizes that these are the aspects with which we make a difference because the sector lacks humanity and humility.
In short, generating trust and being close is the hallmark of La Home Inmobiliaria. Our company was born from a new way of perceiving the real estate world, the product of thousands of experiences lived all over the world.
Since he took charge of the business, the family business has experienced an expansion in every sense: Firstly, he has gone from taking charge of each and every department of the company to hiring a team of highly qualified professionals in whom he fully trusts, among whom he has been able to delegate tasks and form new departments (national, international, purchasing, sales, administration, accounting and communication). Also, thanks to the digital transformation, it has allowed it to expand its horizons and approach an international audience, finding buyers from all over Europe, from the English, Dutch, French, etc.
He also wanted to highlight the importance of continually training and staying updated to open your mind, face the challenges that new times bring more effectively and make more informed decisions.
The evolution of the real estate sector
Currently, the real estate sector is in a moment of continuous change. This is due to the emergence of new trends related to infrastructure, space distribution and even the interior and exterior furniture of the home. Some of them are the open spaces, the minimalist concept and the greatest possible entry of sunlight.
These new trends constantly modify customer tastes and condition the sale of properties. Here is why it is so important to keep an eye on current events in the world of real estate.
Natalia Nieto also wanted to highlight the little stock in terms of available homes and the high price of homes and plots, which makes the purchase of land for construction unprofitable for developers.
The COVID-19 quarantine marked a before and after in the real estate sector: There was a change in the perception of the home, becoming a kind of safe space on which there were new demands. This circumstance encouraged the construction of new, larger homes with larger gardens and exteriors.
Given the new demands facing the real estate sector, , we make ourselves available to our clients and promise to advise and find a home that meets each of their needs. We are a different, professional and innovative real estate agency, which promotes healthy and outdoor living habits through the sale of homes in residential areas of the city of Valencia, the best city to live in the world.
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